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Proposed Media Schedule
Phase 1 - Official Race/ Sponsorship Announcement
- Radio - SABC; SA FM; Cape Talk & 702
- TV - SABC & E TV
- Press - Independent Group (National i.e. Argus, Cape Times, The Star, Daily News, Natal Mercury, Eastern Cape & Orange Free State); Die Burger; Community Newspapers; Sunday Times; Rapport; The Times; The Citizen; The Sowetan, etc.
- SAPA & Reuters
- Sailing Magazine
- Salvador Press/Magazines
- Websites - Race website; SA Sailing; all interested yacht club websites
Phase 2 - Build-up to Race Start (April 2008 - January 2009)
- Ongoing Press - local and national where relevant
- Sailing Magazine
- Consumer Magazines - target various with human interest stories i.e.
- Men's Health, Best Life, Shape, Longevity, Sports Illustrated; Cosmopolitan, Fair Lady, Sarie, Getaway, Top Billing, True Love, SaltWater Girl, Sawabona, Indiwe, GQ etc.
- Regular Radio interviews
- Salvador Press and magazine updates
- ETV & SABC TV & MNet magazine programmes
- Canned footage for TV Broadcasts
- Regular Website updates
Phase 3 - Race Start - January 2009
- SAPA, Reuters
- All Press
- ETV, SABC TV & MNet Supersport
- Salvador Press
- Radio interviews
- In-flight TV programme (to be finalised, not confirmed)
- Sailing Magazine
Phase 4 - The Race
- Daily Race Reports to all press
- Radio Interviews during the race
- TV updates
- Website updates
- Salvador Press
Phase 5 - Post Race
- MNet Supersport - guaranteed minimum 30 minute programme, with repeat/s
Each competitor is requested to provide pictures, profiles, human interest stories and to send these to Jeanne van Rooyen Martin - jvrjm@mweb.co.za
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